How do I track my promotions via UTM tagging?
Why should I track my promotions via UTM tagging?
Tracking the effectiveness of your promotional activities can be very helpful in understanding what activities, channels, messages and audiences are most effective for you, especially when it comes to receiving donations. For example, UTM tagging can tell you which of the emails you sent has led to the most donations; and/or which promotional channels, such as email/facebook/twitter lead to the most donations.
How do I use UTM tags?
To obtain the insights you want from UTM tags, you need to add UTM tags to each promotional activity you do. This simply means appending UTM information to the links that you're sharing. I.e. rather than just sharing:
https://chuffed.org/project/[YourUniqueLink]
You would add UTM parameters after a ? symbol, separated by &, for example:
https://chuffed.org/project/[YourUniqueLink]?utm_campaign=[campaign]&utm_medium=[medium]&utm_source=[source]
The UTM tags you use can make a big difference. The below UTM tag guide should help you get started.
Don't forget to replace [YourUniqueLink] with your actual URL link wherever you see it in this document
What UTM tags should I use?
This guide provides ready-to-use URLs with basic UTM tags to give you some valuable insights.
Facebook Ads
If you're using Facebook Ads, copy/paste the following (only changing your unique link) into Facebook. Facebook will create the URL for you.
https://chuffed.org/project/[YourUniqueLink]?utm_source=metaads&utm_medium={{placement}}&utm_campaign={{campaign.name}}&utm_content={{ad.name}}&utm_term={{adset.name}}
Facebook Posts
For normal Facebook posts, you can copy/paste the following (only changing your unique link).
https://chuffed.org/project/[YourUniqueLink]?utm_source=facebook&utm_medium=organic
Facebook Stories
For Facebook stories, you can copy/paste the following (only changing your unique link).
https://chuffed.org/project/[YourUniqueLink]?utm_source=facebook&utm_medium=stories
Instagram Posts
For posts to your Instagram profile, you can copy/paste the following (only changing your unique link).
https://chuffed.org/project/[YourUniqueLink]?utm_source=instagram&utm_medium=organic&utm_term=profile
Instagram Stories
For stories on Instagram, you can copy/paste the following (only changing your unique link).
https://chuffed.org/project/[YourUniqueLink]?utm_source=instagram&utm_medium=stories&utm_term=profile
Linktree
For your linktree, you can copy/paste the following (only changing your unique link).
https://chuffed.org/project/[YourUniqueLink]?utm_source=linktree&utm_medium=organic&utm_term=profile
For posts to your Twitter profile, you can copy/paste the following (only changing your unique link).
https://chuffed.org/project/[YourUniqueLink]?utm_source=twitter&utm_medium=organic&utm_term=profile
For WhatsApp messages, you can copy/paste the following (only changing your unique link).
https://chuffed.org/project/[YourUniqueLink]?utm_source=whatsapp
Email can be a little different depending on the email provider you use. You can copy/paste the below link (only changing your unique link) if you'd like to learn what results you get from email in general. However, you should check with your email provider how to append the subject line if you'd like to learn what results you get from individual emails. That's because each provider has different ways of adding the subject line to the URL, e.g. utm_term={{subject}} or utm_term=|subject|
https://chuffed.org/project/[YourUniqueLink]?utm_source=email
Don't forget to replace [YourUniqueLink] with your actual URL link wherever you see it in this document
What about when I share my campaign page via Chuffed?
When you share your campaign page via Chuffed.org's share feature, we automatically append UTM tags for you, like the one below.
https://chuffed.org/project/YourUniqueLink?utm_campaign=campaign&utm_id=123&utm_medium=medium&utm_source=chuffedreferral