What is Pre-Launch Mode?
Pre-Launch mode is both a function within the website, and a concept to help you get more donations overall.
Pre-Launch as a concept is all about preparing yourself and potential donors for the campaign. In our experience, we've found that if a campaigner can line up 5 donors to make a donation before they launch, they are more likely to run a successful campaign and meet their campaign target.
Pre-Launch on Chuffed.org means you are ready to accept donations if you like, but the campaign will only be visible to those who visit using the campaign URL. It also means the campaign countdown hasn’t started yet (if you have a campaign duration set). You are able to launch the campaign anytime by clicking the "Launch" button.
In summary, we include Pre-Launch on our website as a reminder to get those 5 donations before making a campaign public. But you don't have to get these 5 donations ; there is a function to skip this process and launch your campaign immediately.”