Promotion Guide For Fundraisers and Team Members

Fundraisers Guide: How to Promote your Campaign

Firstly, let's just check you're reading the right article!

If someone has asked you to raise funds on behalf of a campaign that is already running on, then this is the article for you.

However, if you're looking for guidance on how to run a campaign that isn't already on (i.e. you're looking to run your own crowdfunding campaign), our Written Crowdfunding Guide and Video Crowdfunding Guide will help you out! But feel free to check out "Step 2, 3 and 4" for quick tips on promoting a campaign.

See The Difference between Team Members and Fundraisers for more information on this. 

OK. Now we're sure you're in the right place, let's get started!

Being a fundraiser for a campaign can take as long or as little as you like. You can vary this guidance depending on your own availability. But, like all of the best things in life, the more you put in, the more you'll get out of it!

Step 1: Get set up on the campaign page.

The campaigner may have already set up a page for you. Please check with the campaigner to confirm whether or not a page has already been / is already being set up for you. If this is the case, please skip to step 2

If the campaigner has instructed you to make your own page, you can:

1. Go to their campaign page.

2. Click the "Sign Up as Fundraiser" button (you'll have to scroll down to nearer the bottom of the page). N.B. if this button isn't appearing, contact the campaigner as they will need to turn this option on.

3. Fill in the instructions. You will then be sent an email with a link to your own fundraiser page . This will be linked to the main campaign . You are free to customise the page to make it more personal.

Step 2: Figure out who you'll be promoting your link to

We suggest making a list of your contacts. If you don't have a lot of time , then you can do a shorter version of this exercise.  But if you're looking to raise a bit more, we suggest making a list of everyone, starting from your closest friends and family, all the way back to people that you've known for years, and everyone in between. 

We like to write this down, but you can plan this however you like. But the more people you bring to the front of your mind, the more likely you are to think of more contacts and promote your message to more people!

Step 3: Create your message

It's likely the campaigner already has some content for you to use to promote your campaign around. However, it's important to add your own flair to this fundraising effort. People in your networks will support your link because they're either passionate about the cause, or because they care about the person sharing it. So tell people why you believe in this cause and show them how it will make a positive change. When sharing the link, free to use images/videos from the campaigner if you have their permission.

Step 4: Promotion Plan

If you have a bit more time, it may help to structure who you're going to be speaking to and when. I.E. If you're raising £1000 for someone, how many people will you contact each day/each week? How will you reach out to them? Will you vary your message for different audiences?

Step 5: Share your link!

And that's it. Once you've figured out your audience and your message, get sharing your link with as many people as you can to reach your target. 

Feel free to reach out to the campaigner or us at if you have any questions.

Best of luck. You've got this!